Apr 07, 2011 / Category : Movies / Comments

Victor Hertz is a Swedish freelance photographer and graphic designer with a passion for film. Often seen on signs or instruction manuals, pictograms serve as our universal language, a way for all of us to quickly figure out where we're going or what we're (not) allowed to do. With this ongoing project, he's striving to find a balance between the current minimalist poster trend and not being boring ... even in black and gray, we think he's right on target.


He says: "What I do, is that I make a quite simple movie poster, including one or a few pictograms, displaying the theme of the film. Either original pictograms combined, or modified ones, to fit with the film. As the title poster says, I try to bring a twist to it, and not get too simple. I can sometimes feel that all these minimalist movie posters get a bit boring, a bit too simple, with just an object from the film and the title underneath it."






























If you like this article Subscribe to MediaDump new content, follow us on Facebook and Twitter and check most popular posts from around the web: